the WAREHOUSE gallery

WAREHOUSE is Hong Kong based optical retailer for luxury eyewear. The store is located in Pak Sha Road, one of the most hipster place in Causeway Bay.

After the fully renovation, the brand decided to inject art elements in. Fashion combining with art is not a new stuff. However, optical shop combining with gallery is another matter.

The new image wants to offer a new experience on both function through the gallery concept. The overall design focuses on presenting a gallery experience through spacing. First, the natural palette dominated by raw concrete ceiling with column, aluminum and wood for making the basic tone of gallery. Light tube is aligned with flooring grid line, in order to highlight the sense of space and zoning.

In addition, the aluminum and solid wood are the outer shell of the display showcase. When the handmade glasses placed within the display, it blended into the showcase and form a piece of art work. This is the overall feeling that would like to bring it to our customers and art lover.